Our current projects are in full swing. Together with our cooperation partners, we are launching our latest products Mediamesh® and Illumesh® onto the market.

Here you can find an overview of our projects from 2007.

Milan meets Mediamesh®

Milan is Italy’s capital of industry and culture. Its foundation dating back to antiquity, this city offers like no other in Europe a unique cultural mélange of architecture, art, fashion and design that blend together into an extraordinarily coherent and contemporary experience, where past and present meet in the most impressive way. A monumental example for the urban architecture of the city is the Arengario Museum; the old town hall built in 1293, frequented by both tourists and locals at the Piazza del Duomo, just a few steps away from the Duomo di Milano, the famous Milan Cathedral.

The reconstruction of the museum opened up undreamed-of opportunities and added a completely new facet to the art and culture experience within the city’s urban environment. For security reasons, the scaffolding that surrounds the building during the reconstruction had to be completely covered. This gave the Milan firm Urban Screen SRL a perfect opportunity to integrate Mediamesh® in the top section of the north facade.

This system was developed and delivered by ag4 media facade GmbH in cooperation with GKD AG and Leurocom GmbH. Urban Screen will operate the installation from the cathedral square, thereby expanding the urban environment through a medial dimension. In addition to the display of artistic content and information about the city, Mediamesh® can also be used for events such as live broadcasts from the Milan Scala or popular sports events. One of the most beautiful and lively piazzas in Europe is enhancing its potential for connecting people through collective experiences.

Urban Screens has made this commitment possible by building up a hybrid BOT model (a build-operate-transfer model) designed to combine cultural events with advertising. Needless to say, the location directly next to the Milan Cathedral is all but made for displaying a distinct and meaningful fusion of both cultural and economic dimensions – all that is needed is the perfect medium: Mediamesh®!

Mediamesh® is a system used for the medialization of facades and was specially developed to enable the integration of a customized transparent medial skin within architecture. Medial performances must clearly be defined by the character and location of the architecture, which is why it is possible to work with lower resolutions. In the case of the Milan Mediamesh®, we not only had to consider the architectural conditions, we also had to guarantee a perfect image. The most important parameters here are the absolute number of pixels possible. For the Urban Screen SRL project, the size of 480 square meters made it possible to use 194,000 pixels for the resolution. This gives the installation a fantastic image quality, defined by the distance that the viewer automatically makes due to the size. Most of all, Mediamesh® offers the advantage that the entire construction is very light, which makes it extremely easy to mount, and, in comparison to conventional LED walls, it is considerably cost effective. Europe’s largest medialization consists of eight rows of Mediamesh® (16.54m x 3.64) that are stretched across the scaffolding of the building. The historical facade of the Arengario Museum shines through the Mediamesh® installation, creating an instant and direct link between the historically defined site and state-of-the-art modern technology.

The installation does not simply adapt to the dimensions of the Piazza del Duomo through its sheer size alone. In order to undertake a sensible expansion of the urban body, its specific physiognomy, shaped by centuries of art and culture, must be taken into consideration. This is guaranteed through the design orientation of Mediamesh®, a characteristic that enables it to easily blend in with the cultural and architectural environment of Milan, clearly setting it apart from other conventional solutions.

The First Illumesh Implementation in France

Thanks to an Illumesh facade, the Atelier Relais in Torcé will become the sparkling center of attraction at the local Parc d´Activité.

Transparency – Lightness – Impression

Illumesh not only offers the possibility to cost effectively upgrade architecture. Thanks to its attractive carrier construction, even large formats can become a highly aesthetic shell. The facade of the freestanding headquarters of the Lactalis Group, one of the largest dairy companies in Europe, will display an atmospheric symphony of colors at night. During the day, the building will appear as a shiny metallic construction with an open, unblocked view from the offices inside the building.

ag4 and GKD will install a transparent media facade on the 100 square meter right side of the headquarters building, which appears like a monitor screen: special holders are woven into the mounted transparent stainless steel mesh fabric. After the weaving process, these holders will carry high-performance LED profiles. The light of the in total 10 LED rows is projected onto the metal fabric, lighting up large areas of the surface. At night, monochrome LED light structures projected on to the rounded stainless steel mesh create a three-dimensional visual effect.

The 67 square-meter left side of the Atelier Relais will also be fitted with a stainless steel mesh fabric construction. However, this will only be fitted with one LED row on the top and bottom edges of the construction. This will help create a spectacular harmonious interplay of color and visual effects on to the sectioned front of the building, despite the large surface Illumesh installation.

The metal weave developed by GKD and ag4 guarantees a wide spectrum of design possibilities, from alternating color surfaces to animation, moving type, and a reduced graphic performance. At night, Illumesh makes it possible not only to display this fascinating interplay of colors but also the product and brand names of the dairy company, which specializes in cheese products.

The First Worldwide Mediamesh Implementation

Medial Innovation between Orient and Occident

This one-time capital of three world empires is impressive with its fascinating buildings from over 2000 years of history. Istanbul – a melting pot of cultures and influenced by a sharp rising industry. The leading manufacturer of pharmaceutical products in Turkey, Abdi Ibrahim Pharmaceuticals, is visually making its mark and emphasizing its position in the market through the medialization of the roof of its headquarters. Mediamesh, the system developed specifically for this purpose by ag4 and GKD, is being used here for the very first time.

A stainless steel mesh of 5.80m x 5.80m was created for this pilot project. This was transported to the construction site, rolled up and completely fitted with the LED profiles and the wiring. The mounting of the Mediamesh System, which is very easy to maintain, and is climate and temperature resistant, was mounted at a height of 130 meters. This mesh was fitted to a concave substructure, which stretched out from the roof of the building all the way to the soaring elevator tower.

The company logo will be displayed with a resolution of 2700 pixels. Due to the extremely high direct sun shining on the roof, caused by the southern alignment of the system, and to the intensive blue hue of the logo, GKD and ag4 chose a special mounting made up of one red, one green and four blue LEDs. A color brilliant logo presentation is thus made visible during the day. At night, a format flexible video display has been planned.

With Mediamesh, ag4 and GKD offer a modern and innovative complement to the multifaceted light effects of the Turkish metropolis.