The transparent media facade is based on the integration of light-emitting diodes in a lamellae-type construction, which is assembled openly in front of the facade of a building. As a result, the view from outside into the building as well as from inside the building to the outside remains unrestricted.

This unrestricted view is the prerequisite for the integration of media facades into architecture on a scale that corresponds with the scale of the urban development environment. Only in such a way can medialization of up to 5,000 square meters be used that does not destroy the function of the building and the charm of its architecture.